HOW WE DO IT

BARUC is a shirt brand dedicated to the idea of combining ethics and aesthetics. And it’s about sharing.

Taking a simple pair of quote marks as my logo, I design the kind of shirt that I like to wear, ignoring the fluctuations and diktats that define the uncertain world of fashion. It’s not a fashion collection, it’s more a line of cultural tools to dress in today’s world. I imagine designs that endeavour to pace together with the timeless art of living.
Hence, all my designs are based on iconic garments from different parts of the world, the ones that interest me, because these designs are universal and last forever.

The Baruc Shirt is about materials

100% organic cotton and linen, made with Egyptian fibres and finished in Italy with the best expertise.
100% natural wood, mother of pearl, or bone buttons.

The Baruc Shirt is about ethics in the process of manufacturing:
The collection is produced in a traditional Spanish shirt makers company. These are good people.

Why a Baruc shirt is a Baruc shirt

Baruc designed one of the very few patented collars to be worn without ties, that suits both eastern and western style concepts alike.
A special cufflink is included in every shirt, to be used in the two button holes of the Baruc collar.
Front pocket (if so), with a lapel stitch.
Embroidered quotation marks are Baruc´s signature: embroidered on both sides of the front, protecting and highlighting the wearer’s solar plexus.
Front lapel hides the buttons, so that they don’t show.
Cuff with hidden buttons, allowing the use of cufflinks.
Seven stitches per millimetre, the highest, detailed precision in seam sewing.
Side vents, that makes the shirt wearable outside the waist.

Baruc's essay

NoDiseño. Propuesta para una nueva creatividad