The aim of this project is to create a timeless basic that never changes as a statement that denounces the nonsense of fashion’s seasonal system, as well as low-cost, retail fashion that damages not only our planet, but also our minds.
Based on his vision for the future of the design sector as a whole, Baruc has created the philosophy “goods for the Good”, manifested through this project and compiled in his essay NoDiseño. Propuesta para una nueva creatividad (Ed. La Huerta Grande, 2021).
The Baruc Shirt Project was presented and showcased for the first time at an art fair in 2004. Since then, the project has resonated with leading global media such as The New York Times and has acquired a degree of notoriety with the most prestigious fashion players world wide. The Baruc Shirt project, and the timeless design of the garments have earned the reference of modern classic, high quality, hand-crafted, artisan apparel.
The project includes the shirt translated to four different cultural languages: European (the classic waist length shirt), Asian (the Kurta), African (the Kaftan), and Caribbean-American (the Guayabera).
After all these years, the project has proved to be truly timeless. The Baruc Shirt Project chimes with today’s contemporary fashion out view, now more than ever.